Ed Lovelace is a previous media studies student at Long Road college and is now directing music videos. He made many useful points that would help us to understand the industry. Here are his main points:
- The difference in technology between the top and bottom of the industry is very small, i.e anyone can do it
- If you desire to proceed in the industry you have to be committed and constantly making new material to present to possible employers
- The cost budgets for his videos vary massively from £100 to £40,000
- The length of time he has to create a video can be as short as a week
- The higher you become, the more there is to worry about, for example, each second of film costs money and therefore every shot counts and needs to be valuable.
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