Commentary

Current Situation

We are currently writing our evaluations after receiving feedback. We generally need to add more information on past feedback that we received on our video and also add feedback we received on our ancillary tasks. Also we need to add how our media product might relate to real media products, such as the videos that we posted on the blog earlier in the term.

We're also completing out commentary, such as inserting select pieces of our evaluation where they are relevant. For instance, Matt has inserted his analysis of the four-way split screen on top of that actual transition.

Magazine advert

Magazine Advert ideas

Digipak Ideas

These are the kind of digipaks that we have been looking at. They slightly resemble the style that we would like to portray. Saying this we couldn't find anything that would be nearly satisfactory to the look that we want because our digipak is going to be so unique.

Our Feedback on our Video

We were really happy with the final result of our video. We thought from our rough cut we had really made something that came around in the end. There are very obvious parts of the video that we thought didn't quite work well in between certain shots. This wasn't really noticed until we got out of our glory of the video and watched it a few days later. As a group we thought the video was really good and although we scrapped a lot of our general ideas was still very good.

Comments on Pier Feedback

This is the kind of review we were expecting. Our video was very conventional and the structure was worked on which showed in the feedback. They really liked the boy band look which i think was a good idea on our behalf. Overall these were really positive comments towards our production.

Tinkering

This is general overview of what we have been doing in the past week. As organised we had taken our shots on the top of the grand arcade car park. The main aim of the past week has been to edit the footage in a manner that will suit our final product. So far it has been a challenge but from a process of trial and error we have seen what we are going to keep and scrap.
We had come to a conclusion to scrap most of the day time footage as it didn't fit with the rest of it. This makes the video look a lot more conventional.
One of our main problems was that none of the shots fitted together well and i think we have managed to tinker enough so that the continuity of the video is very good. An example of this is a random shot of Stuart in a trolley but we have made it look relevant by including it right from the start. We have also related our dance shots right from the start by establishing all us as characters of the video in uniform.
In conclusion, the video is looking fine but fine isn't good enough and we want at least good. So little additions will make our video look slick and conventional.

Peer comments

Cinematography
-Appropriate lighting, camera movement was suitable for pace
-Bopping head too long
-Zooming a bit odd with signs
-Like the beginning
-Some shot a bit random
-Good variety of shots
-Shadows bit cool
-Little too much fan
-Needs more facial shots

Editing
-Transitions at wrong times at points
-Transitions and effects cool
-Visual and lyrics more relation to lights

Mise-En-Scene
-Car park roof was cool
-Shirt with X-mas lights was cool
-Bit random but good
-More locations
-Doesn't make sense in some bits
-Lots of different locations, some a bit odd
-Dancing WTF?

Genre Conventions
-Sort of raving a bit but no conventions really, (non conformist)
-Didn't conform to conventions
-Some slow shots seem to stick to convention

Whats Missing
-More shot variety
-Different locations and costumes
-Dancing wasn't needed because it wasn't relevent to music?
More:
-Lip syncing
-Variety

Rough Cut

Analysis of test footage

The main point of posting the video was just to show some really rough ideas. The editing doesn't bare any resemblance to what the finished product will look like.
However, Stuart's dancing and the lighting are what we hope to replicate in our final piece.

Planning for the weekend

Schedule for Sunday 18 October

12:00 meet
12:10 go to location
12:20 set-up
12:30 begin filming
12:40 next shot in same location
12:50 move to next location
13:00 set up in new location
13:10 - 14:00 dancing/different shots
14:10 get out instruments
14:20 continue with performance with different shots

Experimenting with practice shots

Ed Lovelace's Lecture

Ed Lovelace is a previous media studies student at Long Road college and is now directing music videos. He made many useful points that would help us to understand the industry. Here are his main points:
- The difference in technology between the top and bottom of the industry is very small, i.e anyone can do it
- If you desire to proceed in the industry you have to be committed and constantly making new material to present to possible employers
- The cost budgets for his videos vary massively from £100 to £40,000
- The length of time he has to create a video can be as short as a week
- The higher you become, the more there is to worry about, for example, each second of film costs money and therefore every shot counts and needs to be valuable.